Facing the Seduction of Success will captivate you with poignant insights from the top-rated business leadership podcast, Where Brains Meet Beauty™. Fascinated by the dichotomy between the goal of success and the pursuit of success, beauty and wellness industry expert Jodi Katz leverages her interviews with over 200 industry leaders to discover how her peers balance leading in business while living their lives beyond work.

Katz has been a respected voice in the beauty and wellness industry for twenty years, fifteen of them as founder and creative director of Base Beauty Creative Agency. In 2017, she launched the podcast Where Brains Meet Beauty with the goal of humanizing the industry by exploring how other leaders define and navigate success. Based on podcast conversations with many of the beauty and wellness industry's most inspired minds—including household names, celebrity makeup artists, and innovative entrepreneurs—Facing the Seduction of Success is a judgment-free zone.

The title comes from Katz's experience—and that of many of her podcast guests—of how seductive success can be. Katz explains: "Even if you love what you do—especially if you love what you do—it is easy to get sucked into feeding work's endless hunger. Work is infinite. Work is unforgiving. But it can also be exciting, joyful, and full of desire. And that's what makes it so seductive."

The book's tone is neither preachy nor arrogant as it warmly shares her own and each podcast guest's backstory with humor, drama, and raw honesty, encouraging readers to set their own vision and chart their own course. Readers will learn how beauty industry leaders strike the delicate balance between success and its pursuit. Or valiantly try. If you are serious in your pursuit of success and curious about how others have done it – then this is the book for you!